Bundle ß and ∆ Project
Does bundling work and can abnormal returns be made from rational decisions?
I’m persuaded by Arnoldo C Hax and Dean L Wilde III’s Delta Project in which they assert businesses which bundle and rationalize, can, and cite companies which do.
I can imagine there’s a few who disagree and for their own good reasons.
I mention bundling because it’s not possible to go it alone and because partner(s) selection is most important and I mention returns because I wanted to counter a conversation recently in which someone asserted irrationality only for abnormal returns.
It’s smart to build upon your strategic vision to reach Delta’s customer lock-in.